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How can Artificial Intelligence benefit travelers?
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Over 66% of travelers have reported that they want travel companies to be capable of personalizing their recommendations, but only 44% are satisfied with the suggestions that their companies provide. To improve within this area, some brands are using AI to take numerous factors into account when offering travel suggestions, such as search history, social interests, budget, and experiences that similar customers have enjoyed in the past.
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According to a recent HubSpot research report, 71% of people have used a chatbot to quickly get an answer at any time of day. The travel and hospitality industry can provide customers with a wealth of information by using AI-powered chatbots that can field travelersβ questions and offer support 24/7.
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Flight rates and hotel prices vary wildly based on current traveling trends, seasons, localized events, and other unpredictable factors. Instead of scouring the internet and manually tracking all these data points, companies can use AI to monitor these changes and alert customers when theyβre sure to get the lowest prices and accommodations.
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Photo credits: @introvert.travel
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